Analysis Process



The ADDIE Model

Analysis ProcessPurposeAudienceSkills/

Instructional Design

Everything successful course starts with a sound analysis.

The Analysis Process

Often times the analysis process can be overwhelming for the instructional designer. It involves many hours of research and interviewing to improve your skills to determine course expectations for your audience. The purpose of the analysis process is to discover as much as you can about the following:

Purpose: One of the first things that you should consider as an instructional designer is to understand exactly what it is that you are creating. Many people overlook this step by assuming various concepts without really analyzing the purpose for creating a course. Understanding why a course or program is needed will help you navigate through the various phases of the ADDIE Model, including the analysis process. Another reason to know the purpose is to identify the actual skills and expectations for the course or program. For example, in the corporate world, all too often managers quickly look at Training as the key to solving all their problems. These managers fail to recognize the difference between "management" issues and "training" issues. To learn more about the design phase for this process click the corresponding link on the menu.

Audience: It is critical to know who your audience is for the course or program that you are creating. Many beginners in the industry fail to conduct an adequate audience analysis process to determine who will be using the information you present. Failure to complete this process can result in more time and money spent in developing your course or program. Some of the questions that you should ask during this process includes:

  • What skills or knowledge does the audience already have?
  • What is the age of the audience? (Yes, age matters when it comes to instructional design.)
  • Are there any cultural barriers to consider?
  • How do they like to learn?
  • How many will be going through the course or program that you are creating?

The more answers you obtain about your audience, the more effective you are in designing and developing your course or program. To learn more about this process click the corresponding link on the menu.

Job Skills and Expectations: An important factor in designing and developing a strong and efficient course or program is knowing what the expectations are for the audience when completing the course. It is critical that you identify all the components or knowledge required for the learner to perform his or her job. Taking time with a Subject Matter Expert up front will pay off huge dividends down the road as you learn about about the various job skills. To learn more about this process click the corresponding link on the menu.

Technology: This is one area that can really hinder your progress if it is overlooked. Before you can build a course or program, you need to know what technology the learner will have available when completing the course. In the business world, it is vital to know what resources are available in a classroom setting or for online learning. For classroom training, you need to know what types of media are available for you to use. For online learning, you need to know the capabilities of your audience's online environment. For example, your audience may not have audio capability. An online course that uses audio for this situation would be worthless to the user. To learn more about this process click the corresponding link on the menu.

Evaluation: Yes, I include the evaluation process in the analysis phase. This is an important concept that many overlook. At the end of the ADDIE process you will evaluate the learner to see if she or he has gained the knowledge or skills expected. Planning an evaluation road map will help you stay on target as you design and develop your course or program. As you begin to analyze the contents of the course, the evaluation becomes a road map and will help you focus on the appropriate topics to include in the materials. In the end, the evaluation of the learner will result in better information concerning performance improvement of the audience. To learn more about this process click the corresponding link on the menu.

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